Oklahoma Right to Work Ad Wins Pollies

February 1, 2002

McCarthy Marcus Hennings won the 2002 Pollie Award for “Best TV Ad in a Statewide Initiative” for a spot called “Freedom of Speech.”

The ad lays out the arguments for passing Right to Work in Oklahoma by using real people to help articulate a complicated message.

MMH produced the television and radio advertising for Right to Work for Oklahomans during last year’s hotly contested ballot initiative.

Using a mix of real Oklahomans and elected officials, MMH crafted a media campaign that helped explain a complicated issue, and persuaded voters to pass the initiative in the face of a media onslaught – opponents having placed the largest media buy in Oklahoma history.

Outspent 3:1 by Big Labor money, the Right to Work campaign triumphed soundly, passing Right to Work 54% – 46%.

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