If California were an independent nation, it would have the world’s 6th largest economy. That makes California’s economic and political fortunes key to the rest of the country, and of special interest to the U.S. Chamber of Commerce.

In 2006, MMH worked with the Chamber of Commerce to design a TV ad campaign that highlighted California’s economic revival during Governor Arnold Schwarzenegger’s term.

By cutting the car tax, refusing to raise taxes and creating 400,000 new jobs, Schwarzenegger helped California recover from a fiscal crisis. The Chamber campaign hailed this turnaround and introduced the first details of Schwarzenegger’s ambitious plan to rebuild California’s infrastructure.